Shale Gas Industry Insider: We Are Losing the Messaging War on Fracking

From NaturalGasWatch.org (Industry Blog):

"The shale gas industry has had its collective ass kicked, and kicked hard, by Gasland and others opposed to hydraulic fracturing and needs to redefine its core messages to defuse a burgeoning negative public perception of the controversial drilling technique, the President and Chief Executive Officer of the Colorado Oil & Gas Association (COGA) said today.

“What we’ve seen in the last few years, and I hope it’s peaking, is a completely heightened public awareness around hydraulic fracturing and an increase in active opposition,” Tisha Conoly-Schuller said this afternoon. “I hate to credit the movie Gasland, but it’s really changed the conversation.”

Conoly-Schuller made her comments to a group of shale gas industry executives as the Keynote Speaker on the opening day of the “Enhancing Shale Oil & Gas Development Strategies” conference in Denver, Colorado. The conference, organized by Marcus Evans, will continue throughout tomorrow. The conference offers industry executives a variety of workshops and panel discussions on using “drilling, completion and reservoir engineering knowledge to advance exploration and diversify shale portfolios,” according to material prepared by Marcus Evans describing the event."

FULL ARTICLE HERE: http://www.naturalgaswatch.org/?p=939